Designing a logo for your company isn’t an easy task. The logo should represent what you stand for. It should burn itself into the synapses of others’ brains. Simple, but instantly recognizable. Apart from distinguishing itself from competitors’ logos there is a slew of technical and stylistic restrictions: harmonizing colors, legibility even in small sizes, printing colors (the dreaded CMYK), line thickness, kerning… Read more about this…
All posts from August 2017
The pain of logo design
